I guess you are baffled by what the title’s meaning is. Let me explain.
This is kind off a rushed post, an inspiration of the moment. I have figured this out a long time ago, but some people don’t seem to understand it.
SEO is not PPC. SEO traffic must be one of the most valuable that exist. If a guy is looking for Sony Ericsson P1i, chances are he is going to buy one. Those chances are bigger than the guy who is on a tech blog and sees a P1i ad.
Ok, we all know that, you might say. What’s new?
Here is a rule of thumb:
Some offers convert on organic traffic, others convert on PPC traffic.
Honestly, its real. We are talking about the exact same keyword, converting like crazy from organic searches and not so well when bought in PPC networks!
I can yap around all day on the possible reasons, but the truth is, I am not sure why this happens. I can only guess that SEO traffic is “slower” and PPC traffic is “rushed”, whatever that means anyway. And that some offers don’t work well on “rushed” traffic.
Some examples of that are the following.
- eBay does not convert well on ppc, but does excellent on organic traffic.
- PNP is the same as eBay.
- Ringtones are impulse buys, meaning they work excellent on PPC.
- Special discount offers work on “rushed” traffic.
- Hosting offers do not work well on ppc, while organic converts fine.
This is just to give you an idea of the landscape.
What does this mean in the end?
First of all, it means that you should try both traffic sources whenever possible.
Secondly, it means you need to diverse your skills. If you only do PPC you are losing on relatively easy money. If you only do SEO means you a losing on a huge amount of money.
That is the SEOBalance way of marketing, utilizing everything in a large arsenal of techniques to succeed online. I just had to share this.
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Well, organic SEO is the way to do it because you won’t get banned by major search engine.;’:
i tried SEO Marketing for my clickbank affiliate products and it is also good.~,”