And by site, I mean blog. Nowadays it is stupid not to use a blog CMS for a site, unless your needs are very specific. Even that way, there are plugins that extend the functionality of blogs to the stars.
- Get a logo. Seriously. It is called branding, it works even on a small scale, and it extends professionalism and credibility.
- Point to your RSS feed. Don’t forget to remind readers to grab your RSS feed. They might forget to check back your site, but your content can miraculously pop up on their readers that way.
- Give freebies. Free reports, free guides, free trials of your product. The internet is based on freebies, and a free trial is worth like 10 upsells if the product is actually worth it.
- Get social network presence. Its free, its good, and it works.
- Be different. If your site is boring, no one is ever going to stay or spread it through word of mouth (or hyperlink).
- When you are selling, tell the reader how he can use the product or how will it benefit, no bullshit, no hype. They will appreciate it and gladly buy from your links.
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